Take a look at a selected few of our projects

Now your talking our language

Client
JCB Workwear

Description
JCB Workwear in an exclusive workwear and safety footwear collection, which is proud to bear the world renowned, JCB marque. The range is aimed at professional tradesmen for wear in all areas of the workplace, both inside and out.

Items Produced

Grays were asked to adapt the world famous JCB brand identity to meet the promotional requirements of ranges of footwear and clothing. This involved working alongside JCB to ensure the integrity of the umbrella brand was not compromised. Projects completed as part of this exercise include:

• Brand development

• Packaging

• Point of sale units and banners

• Leaflets

• Range catalogues

• Tags and labels

• Advertising